Organization: NGO Management School
Registration deadline: 22 Sep 2015
Starting date: 29 Sep 2015
Ending date: 01 Oct 2015
How to raise funds for NGO activities
Next course
- 29 September - 1 October 2015, Geneva, Switzerland
Course overview
Click here to download the course leaflet (PDF format).
Competition among NGOs in the acquisition of donor funding is very strong. In order to face the donors’ expectations, the fundraisers have to improve and professionalise their work. This course is designed to give you practical and appropriate tools to raise funds successfully in favour of your organisation’s activities. You will familiarise with marketing and strategic elements. You will then learn how to elaborate a grant proposal and a corporate partnership, as well as how to approach individuals and major donors. Participants will have the possibility to make exercises in order to practice the theory, individually or in working groups.
Who should attend
The course will benefit in particular:
- Newly appointed project managers
- Newly appointed directors and department head of NGOs
- Project and programme managers
- Founders and board members of NGOs
How you and your organisation will benefit – Learning Objectives
On this course, participants will be able to:
- Use marketing tools in raising funds
- Understand the expectations of the donors
- Formulate a fundraising strategy
- Elaborate a grant demand
- Learn how to develop corporate partnerships
- Become familiar with individuals and major donors approach
- Improve communication skills
Course programme
The training course is based on a series of modules, which can be adapted to the requirements of the course participants. The emphasis is put on practice and hands-on exercises and includes:
- Group-work
- Brainstorming
- Questions and answers
- Role play
- Simulation
- Short presentations
To ensure optimal training, this course will use practical case studies of the participants and problems encountered in their fundraising activities. Participants are requested to bring their financial proposals or related documents which may be shared and discussed with the other participants. Therefore, where applicable confidential information should be removed from these documents.
Day 1
- Strategic approach in Fundraising: Positioning, environment analysis, objectives and resources
- Identification of donors and their expectations: Institutional donors, private individuals including major donors, corporate, foundations, others
- Presentation of NGO projects: Characteristics and possible benefits for the donors
Day 2
- Fundraising tools review (direct mailing, telemarketing, events, face-to-face, sponsorship, one-to-one…)
- Personalisation and testing
- How to write convincing letters, how to develop direct mailings concepts and grant proposals
Day 3
- Action-plan and budget (income and expenses) development
- Donor’s follow up
- Results analysis – Most common Key Performances Indicators
Practical information
Course trainer
Mrs Aurore Bui
Language
English
Location
NGO Management Association, Route de Chêne 41A, 1203 Geneva, Switzerland
Individual coaching sessions
This course offers the possibility to book 3 hours of individual coaching sessions with the trainer to further develop and improve a project developed during the course, or on another subject selected by the participant.
How to register:
Registration and course fees
Registration and payment deadline: 22 September 2015. Early bird fee available for payments until 29 July 2015.
Early bird fee / Full fee :
Above fees are in Swiss francs (CHF) and include:
- Tuition
- Training materials and handouts
- Lunch and coffee breaks
- Course certificate
10% discount for returning students (within 12 months since the last course) or additional course participants from same organisation.
Online currency converter: CHF to USD, CHF to EUR, CHF to GBP. These are indicative rates, provided by XE Currency Converter.
To register, please fill in the online registration form, or download the formand send it to us by email. For further inquiries, please contact us.
Individual coaching sessions
This course offers the possibility to book 3 hours of individual coaching sessions with the trainer to further develop and improve a project developed during the course, or on another subject selected by the participant.
Price: CHF 480 for 3 hours of individual coaching during or after the course. Please contact us to discuss how coaching can be best adapted to your needs.